Tag: marketing

How to start building your cannabis brand

The first legal cannabis companies in each state have a unique advantage: they offer a service that cannot be found anywhere else. But more states have legalized marijuana and the industry continues to expand at a rapid pace—and as the competition grows, so does the need for solid branding.  Why? Because even with the best …

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Eight Resolutions for Cannabis Businesses in 2020

The cannabis industry is booming in many states. The initial plan for your cannabis business served you well. A new year calls for some small updates to all you’ve set in motions. Plan to make 2020 your best business year yet, both personally and professionally. Consider these eight strategic suggestions to improve your cannabis business. …

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How to Choose the Best Cannabis Marketing Agency

Picking the best cannabis marketing agency for your business can have a profound impact, either positive or negative.  Cannabis marketing is still the Wild West. The rules and regulations are in a constant state of flux and are different from market to market. And it’s not just the legal regulations that cause problems, it’s the …

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Why Dispensaries should be using Text Message Marketing

The cannabis industry has been restricted when it comes to marketing and advertising. The government and digital ad networks dictate what — and how — brands and dispensaries can advertise, even in states where it’s recreationally legal. This means you’re unlikely to see a sponsored Facebook ad or a Google Ads campaign for cannabis products, …

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How to create a digital marketing strategy for a cannabis cultivation operation

Our cultivator customers usually start a business because they love to grow. It is the passion for cannabis that gets them started, and not necessarily an interest in business operations. But to be successful, at some point every business owner must make sure the accounting, human resources, and compliance aspects of the business are running …

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Cannabis Loyalty Programs

Marketing Your Dispensary with Rewards & Dispensary Loyalty Programs

Creative Ways for Marketing Your Dispensary Marketing your Cannabis dispensary might seem straightforward, given that there are many people who want the products you sell. However, there are always at least two main concerns for marketing a dispensary: first, how will you find new customers, and second, how will you convince them to purchase exclusively …

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420 History

4/20 History & How It Can Affect Your Business

As crazy as it sounds, the worldwide celebration day of Cannabis began with a meet-up to smoke marijuana near a high school. The “Waldos,” as they called themselves, were a group of 5 friends back in the early 1970’s, at a California school, San Rafael High School, who chose 4:20 pm as their ideal time …

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4 Tools and Tactics That Can Help You Market Your Cannabis Business

As a canna-business, you have a lot going for you. According to USA Today, the market in the US has made $8.5 billion between 2017 and 2018, and it’s expected to grow to $23.4 billion by 2022. There’s clearly a lot of money to be made in the cannabis space, particularly as governments and consumers …

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